___In 2005, two private equity groups teamed up to purchase National
Bedding Co.--The Ares Corporate Opportunities Fund, the Los
Angeles-based private equity fund of Ares Management; and Teachers’
Private Capital, the private equity arm of the Ontario (Canada)
Teachers’ Pension Plan. Serta is the second largest mattress brand in the United States, after Sealy Corporation,
and offers two major types of mattresses - latex and inner-spring.
Serta products are used extensively in the lodging industry, with Hilton Worldwide and Wyndham Worldwide among its customers. The company is famous for its "Counting Sheep" advertising campaign which were animated by Aardman Animations.
